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The Lean Hustle: Crafting a High-Impact Marketing Plan on a Shoestring Budget

The assumption that marketing success is tied to hefty budgets is one of the oldest myths in business. Especially for startups and smaller operations, splurging on every shiny strategy isn’t sustainable—nor is it necessary. The reality is that thoughtful planning, creative execution, and a sharp understanding of your audience can do more than a flood of ad dollars. The trick is knowing where to put your energy and how to stretch every marketing dollar so it works harder, smarter, and longer. Anchor Your